At SXSW 2018 members of the press were invited to participate in the SimuLife game. The unique experience was developed by the Austin-based think tank Interactive Deep Dive in collaboration with the immersive studio Meow Wold, and encourages players to avid websites and screens. Instead, the SimuLife game encourages participants to interact and participate with the story and characters as part of their daily life.
The SimuLife game gives participants the ability to experience a fictional story within their daily lives. Games can last up to several days, can take place in real world locations and are centered around one or more participants. The games are supported b a full case and crew, and are captured on hidden cameras. Taking inspiration from films like The Game, The Truman Show, or The Man Who Knew Too Little, the SimuLife experience serves as an experimental training tool for individuals in high-consequence positions or as an incredibly innovative immersive entertainment experience.
Immersive Real-World Games
The SimuLife Game Places Players in a Real World Entertaining Story
Trend Themes
1. Immersive Real-world Games - The SimuLife game enables participants to experience a fictional story within their daily lives, presenting opportunities for disruptive innovation in interactive entertainment and experiential marketing.
2. Interactive Storytelling - The SimuLife game encourages participants to interact and participate with the story and characters, showcasing the potential for disruptive innovation in narrative-based experiences and gamification.
3. Hidden Camera Experiences - Through the use of hidden cameras, the SimuLife game captures real-time reactions and emotions in a simulated reality, opening up avenues for disruptive innovation in reality TV production and psychological experiments.
Industry Implications
1. Interactive Entertainment - The SimuLife game's immersive and interactive nature presents disruptive innovation opportunities for the interactive entertainment industry, such as creating unique narrative-driven experiences for players.
2. Experiential Marketing - By integrating real-world locations and participant interactions, the SimuLife game showcases disruptive innovation potential for experiential marketing, allowing brands to create immersive and memorable brand experiences.
3. Reality TV Production - The SimuLife game's use of hidden cameras to capture authentic participant reactions suggests disruptive innovation opportunities to enhance reality TV production by incorporating genuine emotions and unscripted moments.