Luxury fashion house Dior introduces a new necklace constructed from silver-tone brass materials as a part of its Spring/Summer 2019 offerings. The jewelry piece is crafted to target those who hold onto the habit of smoking or even those that want to wear it as a reminder of their past. It hangs on a long silver chain and boasts an antique coat finishing.
As a nod to the label, there are branding accents informed through engraving methods across the pendant. There are additional branding engravings on the clasp closure as well. It also features adjustable elements. In addition, there is a slight pop of color separating the 'filter' with patterning details to represent the burnt tobacco.
Cigarette-Shaped Pendant Necklaces
Dior's New Necklace is Crafted from Silver-Tone Brass
Trend Themes
1. Smoking-inspired Fashion Accessories - The rise of cigarette-shaped pendant necklaces and other smoking-inspired fashion accessories offers an opportunity for disruptive innovation in the fashion industry to target individuals who want to express their smoking habit or sentiment.
2. Nostalgic Jewelry Pieces - The trend of crafting jewelry pieces, like Dior's cigarette-shaped pendant necklace, as reminders of the past creates opportunities for disruptive innovation in the jewelry industry to appeal to consumers seeking sentimental and nostalgic accessories.
3. Personalized Branding in Accessories - The incorporation of branding accents, such as engravings, on accessories like Dior's pendant necklace presents opportunities for disruptive innovation in the luxury goods industry to cater to consumers who desire personalized and distinctive fashion statements.
Industry Implications
1. Fashion - The fashion industry can explore the rise of smoking-inspired accessories, like Dior's pendant necklace, to create disruptive innovations that serve the need for eclecticism and personal expression.
2. Jewelry - The jewelry industry can tap into the trend of crafting nostalgic jewelry pieces, as seen in Dior's cigarette-shaped pendant necklace, to offer unique and sentimental accessories that resonate with consumers.
3. Luxury Goods - The luxury goods industry can leverage the personalized branding trend showcased in the branding accents of Dior's necklace to create disruptive innovations that cater to consumers' desire for distinctiveness and exclusivity in their fashion choices.