Waiting rooms are one of the few places in which people are virtually guaranteed to be starved for content, and 'Silent Partner' is a piece of technology that capitalizes on that boredom. Silent Partner is an Internet-connected USB stick that automatically streams custom content for patients in dentists' waiting rooms, giving that willing audience a variety of content that will both inform them and increase the likelihood of a return visit.
Silent Partner comes loaded with oral and maxillofacial surgery content, including videos, testimonials, and digital signage. More than just a set list of content, though, the device connects to Wi-Fi, and PBHS, the company behind Silent Partner, updates what gets shown regularly. The system also connects to practices' social media accounts and shows positive testimonials that have gone up on those sites, such as a post or comment on Facebook.
Dental Practice Marketing Systems
'Silent Partner' Shows Patients in Waiting Rooms Custom Content
Trend Themes
1. Custom Content Streaming - Silent Partner capitalizes on the boredom of waiting room by automatically streaming custom content for patients, creating an opportunity for businesses to engage and inform their audience.
2. Connected Waiting Room Technology - Silent Partner utilizes Internet connectivity to provide a dynamic and updated experience, opening up potential for innovative applications and enhancements.
3. Integration with Social Media - Silent Partner connects to practices' social media accounts, showcasing positive testimonials and creating opportunities for increased engagement and patient trust.
Industry Implications
1. Healthcare - Silent Partner presents a disruptive innovation opportunity for dental practices and healthcare facilities to improve the patient experience and enhance communication.
2. Technology - The connected USB stick and streaming capabilities of Silent Partner highlight opportunities for technology companies to develop and market similar products for waiting room environments.
3. Marketing and Advertising - Silent Partner's custom content streaming and integration with social media create avenues for marketing and advertising agencies to develop targeted strategies for businesses in the healthcare industry.