The concept behind the Sidian Ersatz & Vanes Spring 2011 lookbook is so clever. Like a story straight out of the 'Twilight Zone,' it features a character, played by model Ferraby Loinheart, that is essentially in two places at once: in a room and in a television set that features a wilderness setting.
Photographed by Julia Galdo and Cody Cloud, the wardrobe and props featured in the Sidian Ersatz & Vanes Spring 2011 lookbook were styled by TOPSY Design. As quirky as the fashion designers themselves, this is definitely a great catalog concept.
Quirky Wilderness Lookbooks
The Sidian Ersatz & Vanes Spring 2011 is Set in Two Places
Trend Themes
1. Immersive Lookbooks - Leveraging innovative visual concepts to create immersive and unique lookbooks that captivate consumers.
2. Blurring Reality - Exploring the concept of blurring reality in marketing materials, creating intriguing and thought-provoking narratives that resonate with the audience.
3. Multi-sensory Experiences - Creating lookbooks that engage multiple senses, combining visual elements with other sensory stimuli to provide a memorable and interactive experience.
Industry Implications
1. Fashion - Fashion industry can adopt the concept of immersive lookbooks, creating captivating visual narratives to showcase their designs and attract customers.
2. Marketing - Marketing industry can leverage the idea of blurring reality to create attention-grabbing campaigns that make a lasting impact on consumers.
3. Advertising - Advertising agencies can explore the use of multi-sensory experiences in their campaigns to create more engaging and memorable brand interactions.