On January 25th, a new lipstick that was made in a collaborative effort between popular singer Sia and MAC will hit store shelves, as a part of the cosmetic brand's Viva Glam series, which boasts products from a number of other stars, including rapper Nikki Minaj.
As with other Viva Glam products, 100% of the proceeds from product purchases will go towards AIDS research. With December 1st marking World AIDS Day, the recent launch of the Sia and MAC lipstick is likely to get a lot of traction from consumers who are looking to support the fight against the disease. The lipstick is a warm shade of crimson that goes well with all skin tones, and comes in a black tube that's branded with the singer's name in red lettering.
Singer-Branded Red Lipsticks
Sia and MAC Collaborated to Come Up with a Warm-Toned Lip Color
Trend Themes
1. Collaborative Branding - Opportunity for businesses to collaborate with popular figures to create unique products and tap into their fan base.
2. Cause Marketing - Increasing demand for products that donate proceeds to charitable causes presents opportunities for businesses to align with social issues.
3. Inclusive Cosmetics - Growing demand for makeup products that cater to a diverse range of skin tones offers opportunities for innovative cosmetic brands.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to collaborate with celebrities and create limited edition products to attract new customers.
2. Music - Collaborations between musicians and brands can provide new revenue streams and increase fan engagement.
3. Non-profit Organizations - Opportunity for non-profit organizations to partner with brands and create cause marketing campaigns to raise funds and awareness.