Shwe Shwe is an ice cream brand hailing from South Africa. From the name to the design of the packaging, people would expect a bit of an exotic background even though its true origins might surprise some. This is especially so since the patterns featured on the ice cream cartons are not typically tribal, as some would expect.
Conceived by creative agency Fanakalo, the Shwe Shwe ice cream boasts five different flavors -- each of which are represented by a different color and pattern. The look and the wording of the brand identity is meant to highlight how the product is made from scratch, using the finest, local and sustainable ingredients. With such flavors as beetroot and honeycomb, that's readily understood.
African Ice Cream Packaging
Shwe Shwe Boasts Patterned Branding for Each of the Five Flavors
Trend Themes
1. Localized Flavor Branding - Opportunities for ice cream or food brands to promote the unique taste of local ingredients through creative packaging and branding.
2. Nontraditional Pattern Design - Opportunities for companies to break away from stereotypical cultural or ethnic patterns in packaging design for food and beverage products.
3. Sustainable Ingredient Messaging - Opportunities for brands to highlight their sustainability efforts and use of local ingredients in product messaging and packaging.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore creative packaging design opportunities to intrigue consumers and communicate brand messaging.
2. Sustainability - Sustainability-focused companies can partner with food and beverage brands to promote their efforts in using eco-friendly ingredients and packaging materials.
3. Creative Agency - Creative agencies can offer unique packaging design solutions for food and beverage brands that incorporate localized flavors, nontraditional pattern design, and eco-conscious messaging.