It was recently announced that Karl Lagerfeld's cat will be the face of a new Shu Uemura campaign. Choupette will be featured in a holiday makeup advertisement. This is not the first time the fashionable kitty has collaborated with the cosmetics brand, but it is the first time Choupette will be portrayed as the star.
The Shu Uemura campaign will be called Shupette and reportedly includes a collection of furry false eyelashes. The line will include clever cat-related names such as 'Queen of Catnaps' and 'Social Media's Most Wanted.'
Choupette is not only the pet of the head of design and creative director of Chanel, she is also Lagerfeld's muse. Choupette also has a notable presence on social media with her own Twitter account.
Fashionable Feline Cosmetic Ads
Karl Lagerfeld's Cat Choupette Will Star in a Shu Uemura Campaign
Trend Themes
1. Pet Advertising - There is a growing trend of using pets as the face of advertising campaigns, creating opportunities for pet-related industries to capitalize on this consumer demand.
2. Animal-inspired Makeup - The use of animal-themed makeup products, such as furry false eyelashes, is a rising trend in the beauty industry, presenting opportunities for cosmetic brands to create innovative and unique product lines.
3. Influencer Pets - The emergence of social media accounts for pets, like Choupette the cat, is a trend that brands can tap into by collaborating with these influential animals to promote their products or services.
Industry Implications
1. Pet Advertising Agencies - Businesses can invest in pet advertising agencies to create captivating campaigns featuring animals, aligning with the growing trend of using pets in marketing strategies.
2. Beauty and Cosmetics - Cosmetic brands can explore new product lines inspired by animals, like furry false eyelashes, to appeal to consumers' love for animal-themed makeup products.
3. Influencer Marketing - Companies can leverage the popularity of pets with large social media followings to advertise their products or services through collaborations, tapping into the trend of influencer pets.