Popeyes may be best known for its chicken, but the chain is in the midst of bolstering its seafood options with the launch of its new Shrimp Roll.
A delicious new seafood offering, the Shimp Roll features the brand’s signature popcorn shrimp paired with shredded green-leaf lettuce, two pickle slices, and blackened tartar sauce – all served on a split toasted brioche hoagie bun. The new dish can be enjoyed la carte, or as part of a Shrimp Roll Combo, which comes with your choice of side and a drink.
As of right now, the new Shrimp Roll has been spotted at select Popeyes and on the brand's website. However, no word yet on its nationwide release date.
Crispy Shrimp Hoagies
Popeyes' Shrimp Roll is a Delicious New Seafood Offering
Trend Themes
1. Seafood Reinvention - Seafood-focused chains and restaurants can take inspiration from Popeyes to bring new, unique seafood options to their menus and diversify their offerings.
2. Brioche Hoagie Buns - Restaurants and bakeries can explore the use of brioche hoagie buns as a delicious alternative to traditional bread options, especially when paired with seafood dishes.
3. Popcorn Shrimp Revival - Popeyes' success with their Shrimp Roll showcases the potential for a revival of popcorn shrimp as a popular menu item, inspiring other restaurants to bring back this classic seafood favorite in new and exciting ways.
Industry Implications
1. Fast Food Chains - Fast food chains can look to Popeyes' success with diversifying their seafood options to create their own unique seafood offerings and appeal to a wider range of customers.
2. Seafood Restaurants - Seafood restaurants and establishments can take inspiration from Popeyes' use of brioche hoagie buns to create new and exciting menu items that highlight the versatility of seafood.
3. Bakery Industry - Bakeries can explore the use of brioche hoagie buns in conjunction with seafood dishes as a way to expand their business and capture a new market of customers looking for unique, high-quality bread options.