If you're already a fan of Taco Bell's innovative Grilled Cheese Burrito, then you'll be thrilled to hear that the chain is now testing a Shredded Beef Grilled Cheese Burrito in select markets.
This week, Taco Bell began testing three new menu items in select U.S. cities: the Mexican BBQ Flatbread Melt, the Three-Cheese Flatbread Melt, and the Shredded Beef Grilled Cheese Burrito. The Shredded Beef Grilled Cheese Burrito is made up of Taco Bell's all-new shredded beef, which is slow-braised and simmered in rich spices until fork-tender. This beef is paired with Taco Bell's green sauce and a melty three-cheese blend that is grilled onto the outside of the tortilla. Meanwhile, the Mexican BBQ Flatbread Melt features grilled and marinated chicken, new Mexican BBQ sauce, and a three-cheese blend, on a warm flatbread. Similarly, the new Three-Cheese Flatbread Melt features the same chicken, three-cheese blend, and Taco Bell's Creamy Chipotle sauce on a warm flatbread.
Both Flatbread Melts will be tested in Dayton, Ohio, while the Beef Grilled Cheese Burrito is currently only available in Oklahoma City, Oklahoma.
Beefy Grilled Cheese Burritos
Taco Bell is Testing Out a New Shredded Beef Grilled Cheese Burrito
Trend Themes
1. Grilled Cheese Burrito Innovation - Taco Bell is testing out a new Shredded Beef Grilled Cheese Burrito, expanding their menu and offering new flavor combinations.
2. Menu Expansion - Taco Bell is introducing three new menu items in select cities, including the Mexican BBQ Flatbread Melt and the Three-Cheese Flatbread Melt.
3. Regional Testing - Taco Bell is testing the Beef Grilled Cheese Burrito in Oklahoma City and the Flatbread Melts in Dayton, Ohio before potential nationwide release.
Industry Implications
1. Fast Food - The fast food industry can explore new flavor combinations in their menu offerings, similar to Taco Bell's innovative Grilled Cheese Burrito.
2. Mexican Cuisine - Mexican restaurants can experiment with new sauce and protein options, taking inspiration from Taco Bell's Mexican BBQ Flatbread Melt and Shredded Beef Grilled Cheese Burrito.
3. Restaurant Chains - Restaurant chains can conduct regional testing of new menu items to gauge consumer interest, as seen with Taco Bell's testing of the Three-Cheese Flatbread Melt in Dayton, Ohio.