Lush Cosmetics is known for its wide range of fun bath bomb products but many consumers who live in compact dwellings miss out on relaxing bathing experiences if they do not have a bathtub—but Lush is now making Shower Bombs to make the most of the steam of a hot shower.
The Lush Shower Bombs are designed to fizz in a shower's steam, gradually releasing essential oils and fragrances. Once the Shower Bomb softens into a foam, it can be smoothed over the skin and rinsed off for a richly sensory cleansing experience.
Lush's collection of Shower Bombs includes the pyramid-shaped Karma, the balancing Koyaanisqatsi—which gets its name from the Hopi word meaning "life out of balance"—as well as the lavender-scented Sleepy and its uplifting, lemon-scented counterpart called Not Sleepy.
Foaming Shower Bombs
Lush Cosmetics' Shower Bombs Dispense Essential Oils & Fragrances in Steam
Trend Themes
1. Shower Bomb Aromatherapy - The trend of shower bombs that dispense essential oils and fragrances in steam offers opportunities for companies to innovate in aromatherapy products that can be used in small spaces such as apartments and hotels.
2. Innovative Personal Care - The Shower Bomb product line showcases the trend of innovative personal care products that provide consumers with a unique and sensorial experience that can be incorporated easily and quickly into their daily routines.
3. Sensory Enhancing Products - The consumer demand for sensory enhancing products results in the trend of shower bombs that create relaxing and indulgent experiences for users while showering, which has potential for companies to expand into new markets with different scent selections and ingredient options.
Industry Implications
1. Personal Care Industry - The personal care industry has opportunities to incorporate this type of product innovation in their portfolios by creating new shower-based products that offer aromatherapy benefits and enhanced sensory experiences.
2. Hotel Industry - The hotel industry can integrate the trend of shower bombs into their guest rooms as a luxurious amenity to upgrade their guests' experience with refreshing scents and aromatherapy effects.
3. Urban Living Industry - The trend of shower bombs particularly benefits the urban living industry as it offers compact and alternative sensory experiences to small apartment residents who may not have the space for bath bombs or aromatherapy diffusers.