In an unprecedented deal, social media app Snapchat reached an agreement with American broadcaster NBC to show the Olympics. Highlights of the Rio 2016 Olympic Games taking place this August will be showcased on the smartphone app, marking the first time in history that the United States will be sharing footage of the renowned sporting event.
Snapchat Inc. will be establishing a dedicated channel to show the Olympics in Rio De Janeiro. While Snapchat creates live stories, media platform BuzzFeed will also be privy to footage and will curate short video clips and behind the scenes content for their Snapchat Discover channel.
This integration continues to show the importance of social media in news consumption.
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
Trend Themes
1. Social Media Olympics - Social media apps like Snapchat and media platforms like BuzzFeed will show the Olympics, marking the first time American broadcaster NBC will share footage of Olympic events via mobile applications.
2. Live-streaming TV Content - Snapchat's exclusive deal with NBC paves the way for other live-streaming television content deals with other social media platforms.
3. News Consumption on Social Media - Social media's importance in news consumption is highlighted as Snapchat and BuzzFeed bring Olympics content to consumers via mobile applications.
Industry Implications
1. Social Media - Snapchat's partnership with NBC sets new standard for social media companies as they expand their platforms, become content providers, and compete with traditional broadcasters.
2. Media Production - Media companies like BuzzFeed can extend their reach and visibility by partnering with social media platforms to produce original and curated content.
3. Television Production - Traditional TV broadcasters will need to adapt to changing consumer behaviors and demands for live-streaming content via social media platforms like Snapchat.