The world of personal injury claims has of late gained itself an unpleasant reputation, often being associated with a way of making easy money by exaggerating injuries sustained; however, a game called 'Should They Claim?' may change that.
Spencers, a firm of UK solicitors, are the geniuses behind Should They Claim?, which is an interactive activity where the viewer watches a series of YouTube clips of accidents and decides whether each clip highlights grounds for compensation. In some instances, the accident is genuine; while in others they are dubious, often to the extent of being humorous and entertaining.
In creating the game, Spencers is successfully positioning itself as genuine solicitors for genuine accidents and encouraging audience participation in an otherwise touchy subject.
Interactive Injury Games
Spencers Solicitors Launches Game Called 'Should They Claim?'
Trend Themes
1. Interactive Legal Education - Games and interactive activities are being used by legal service providers to educate people about their legal rights and how to make legitimate claims.
2. Gamification of Legal Services - Legal service providers are using games to increase engagement and interest in otherwise dry legal topics.
3. Interactive Marketing Strategies - Interactive games and activities are being used as part of marketing strategies to engage with potential customers and promote the legitimacy of legal services.
Industry Implications
1. Legal Services - Legal service providers can leverage games and interactive activities to educate the public about their services and differentiate themselves from competitors.
2. Marketing and Advertising - Marketing agencies and advertising firms can create interactive games and activities for legal service providers to help promote their services and engage with potential customers.
3. Video Production and Content Creation - Video production companies and content creators can provide legal service providers with high-quality video content to use in interactive games and other marketing materials.