Photographer Benjamin Kanarek conducted the 'RUN WILD' editorial series, which was shot in Paris. The images feature three men dressed in fierce, sophisticated and modernized jungle attire. The idea for the editorial was to capture the urban jungle of Paris, with a pun-inspired contrast to the animal prints and fur-infused fashions.
Models Alexis Petit, Quentin Lejarre and Christopher Michaut wore urbanized jungle fashions from top designers such as Versace, Louis Vuitton and Dolce & Gabbana. The playful series was shot in Paris, where the three male models ran through the streets like wild jungle animals.
The entire collection presents a creative way to embody the fashion-forward male attire, which pays a direct tribute to the wilderness. By creating a contrast between the jungle-inspired clothing and the concrete jungle scenes, it reveals a cohesive and well connected image series.
Urban Jungle Editorials
The 'RUN WILD' Editorial Features an Urban Jungle Theme Shot in Paris
Trend Themes
1. Urban Jungle Fashion - Opportunity for fashion brands to explore urban jungle-inspired clothing and accessories for the fashion-forward male market.
2. Pun-inspired Contrasts - Potential to create playful and whimsical contrasts in fashion editorials by combining unexpected elements or themes.
3. Wilderness-inspired Imagery - The use of wilderness-inspired imagery in photography and fashion as a way to convey a sense of freedom and adventure.
Industry Implications
1. Fashion - Fashion brands can leverage the urban jungle trend to create unique and innovative collections for both men and women.
2. Photography - Opportunity for photographers to experiment with creative concepts like urban jungle themes, adding a fresh and captivating element to their work.
3. Advertising - Advertising agencies can utilize the urban jungle concept to create eye-catching and memorable campaigns that resonate with consumers seeking fashion-forward and adventurous lifestyles.