Andy Warhol once said: “In the future, everybody will be a star for 15 minutesâ€. Inspired by this quote, the creative agency future:headz took photos of Puma customers with products in different poses. For three nights, a shop window of the newly opened PUMA store in Marseilles, France was converted into a projection screen.
The illuminated billboard inside the shop raised great awareness, as the photos were constantly changing. Now the store is known as the shop with the “luminescent window†where the customers are the stars.
Check out more marketing for the Marseilles Puma store:
Customers as Stars
Puma Window Projections
Trend Themes
1. Interactive Customer Engagement - Creative use of technology such as projection mapping can transform storefronts into interactive experiences, making customers the central focus of marketing campaigns.
2. Personalized Branding - Using personalized customer images and incorporating them into marketing materials can create a unique and memorable branding experience, setting brands apart from their competition.
3. In-store Visualization - Using in-store projection and other visual technologies allows brands to create a dynamic and engaging customer experience that both showcases products and encourages interaction with the brand.
Industry Implications
1. Retail - Retailers can create more immersive in-store experiences by incorporating interactive technologies that engage and delight customers, thereby strengthening brand loyalty and increasing sales.
2. Advertising - Advertising agencies can leverage projection mapping and other creative technologies to develop more engaging and impactful campaigns, moving beyond static advertising and towards dynamic, personalized experiences.
3. Photography - Using photography in new and innovative ways, such as incorporating personalized customer images in marketing campaigns, presents opportunities for photographers and creative agencies to differentiate themselves and offer unique services to clients.