Walmart and BuzzFeed's 'Tasty' recently joined forces to launch 'Shoppable Recipes' -- a new, integrated meal planning platform that helps consumers find delicious recipes and order groceries online.
Consumers can easily add the entire ingredient list for one of 4,000 dishes available on Tasty into their Walmart Online Grocery carts. The Shoppable Recipes seamlessly transfer from the Tasty iOS app to the Walmart Grocery app for an easy and convenient meal planning process. Once their cart is complete, customers can place their order and pick up their groceries or have them delivered to their doorstep from one of 2,500 Walmart stores nationwide.
The new integrated service allows two separate businesses to easily come together and enter the meal delivery service market, which is largely occupied by Millenials.
eCommerce Grocery Partnerships
Walmart and Tasty Announced the Launch of 'Shoppable Recipes'
Trend Themes
1. Meal Planning Platforms - Meal planning platforms like 'Shoppable Recipes' offer convenience and ease of use for consumers, leading to increased demand and potential for further integrated retail partnerships.
2. Integrated Retail Partnerships - Integrated retail partnerships between companies like Walmart and Tasty offer new opportunities for businesses to expand their customer base through cross-marketing and collaboration.
3. Online Grocery Shopping - Online grocery shopping is a growing trend among consumers looking for convenient and efficient ways to purchase food, creating opportunities for companies to enter this market with innovative solutions such as meal planning platforms.
Industry Implications
1. Retail - Retailers can partner with popular food content creators to create meal planning platforms that offer convenience and ease of use for consumers while also expanding their customer base.
2. Food and Beverage - Food and beverage companies can partner with retailers to create online meal planning platforms that offer integrated grocery shopping, creating new revenue streams and increasing customer loyalty.
3. Technology - Technology companies can provide innovative solutions for meal planning platforms by integrating artificial intelligence and machine learning to offer personalized recommendations and improve the overall user experience.