The Shoes Up 'Playground' editorial graces the publication's #36 issue. Lensing Minnie Brady, photographer Sylvain Homo captures the model as she loiters and hangs out street-side.
Whether sitting on building ledges or posing against a brick wall covered in expressive graffiti, Minnie channels an eccentric street kid. With braided hair by Fabio Vivan and natural makeup by Philippe Miletto, the model is youthful and effortlessly cool.
The Shoes Up 'Playground' editorial features eccentric pairings ranging from street to athleticwear inspired garments. Minnie is dressed in a wardrobe by stylist Laura Walters with pieces that include retro jackets and floral trousers. Donning the latest from Adidas by Jeremy Scott, Minnie pulls off bright logos and color hues along with keyboard inspired prints.
Loitering Adolescent Editorials
The Shoes Up Playground Fashion Story is Youthfully Styled
Trend Themes
1. Youthful Street Style - Disruptive innovation opportunity: Develop a clothing brand that specializes in eccentric streetwear for the youth market.
2. Athleisure Fashion - Disruptive innovation opportunity: Create a line of athletic-inspired garments that combine comfort and style for the fashion-conscious consumer.
3. Retro-inspired Fashion - Disruptive innovation opportunity: Design a collection of retro jackets and trousers that incorporate modern elements to appeal to the nostalgia-driven fashion trend.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement an online platform that curates and sells youth-focused streetwear brands, targeting the art and fashion enthusiasts.
2. Athleticwear Manufacturing - Disruptive innovation opportunity: Develop sustainable and ethically produced athleticwear that combines performance features with unique design elements.
3. Fashion Styling - Disruptive innovation opportunity: Create a technology-driven platform that connects stylists with clients seeking personalized street-inspired fashion looks.