That's the application we, girls and shoes addicted were waiting for. After adding the Shoes! application on Facebook, you are provided with a virtual wallet, which you can fill up of virtual dollars by inviting your friends to add the application too. With the money, you can buy shoes and add them to your closet. The cool thing is that the shoes sold in the virtual shop are among the coolest shoes you desire right now. Gucci, D&G, Marc Jacobs, are only a few of the shoe brands you can virtually purchase and wear on your profile. In addition to having your profile being an endorser for your favorite shoes, you can also order a real pair of them through Shoes!, but this time you will not be allowed to pay in virtual dollars. Hence, once again, Facebook proves to be more than just advertising.
Check out this other fashion app for Facebook:
Invite Friends, Get Free Designer Shoes
Shoes! Facebook Application
Trend Themes
1. Virtual Shopping - The rise of virtual shopping platforms that incentivize users to invite friends to earn virtual currency and purchase virtual products.
2. Social Media Marketing - The use of social media platforms as advertising and marketing tools that foster brand awareness and market engagement through gamification and customer incentivization.
3. Influencer Endorsement - The potential for social media influencers to promote and endorse virtual products and platforms to their followers in exchange for compensation or product rewards.
Industry Implications
1. Fashion - The fashion industry can leverage virtual shopping platforms and social media marketing to promote brand awareness, engage customers, and drive sales.
2. Social Media - The social media industry can expand its market share by developing innovative features and platforms that incentivize user engagement and incentivization
3. Marketing - The marketing industry can leverage gamification and customer incentivization strategies to increase brand awareness, improve customer engagement, and drive sales.