Google is developing its new Shoelace social media platform, which will aim at making friends as opposed to connecting with existing ones. The network will also facilitate face-to-face interactions. The service works by matching a user with others who share interests or hobbies. Users are able to create a listing for activities or events and are then able to invite others, either strangers or friends, to partake.
Currently, the Shoelace social media platform only allows for invite-only inclusions. The network is undergoing an initial launch in New York City, as well as a few other locations. The launch will bring Shoelace to iOS and Android app stores.
Activity-Based Local Communication Networks
Google is Creating the Shoelace Social Media Platform
Trend Themes
1. Local Networking Platforms - Developing hyperlocal social media platforms could provide opportunities for targeted advertising and community building, disrupting traditional social media platforms.
2. Activity-based Social Media - Creating social media platforms based on shared interests and activities, as opposed to existing connections, could provide opportunities for niche communities and social engagement.
3. Event-based Networking - Designing social media platforms that facilitate event planning and activity-based meetups could disrupt the event planning industry and encourage in-person interactions.
Industry Implications
1. Social Media - Creating hyperlocal and activity-based communities could provide a disruptive alternative to existing social media platforms and advertising models.
2. Advertising - Developing platforms that allow for targeted advertising to niche communities could disrupt traditional advertising models.
3. Event Planning - Facilitating event planning and in-person meetups through a social media platform could disrupt traditional event planning and networking industries.