In lieu of Valentine's Day, sport brand Adidas is launching its Tubular shoe styles in an all over red colorway that alludes to the month of romance while capturing the bright and fiery coloring of an illuminating star. The combination of the two metaphors in the sneaker design leads it to have a bright red upper made from a series of different textures to create a stand out statement piece.
The Adidas Tubular sneakers are a sleek blend between athletic wear and casual fashion in a modern, fitted and tailored design. The shoes feature a thin sole coupled with a form fitting upper made from a combination of suede and neoprene materials to offer contrasting fabrics. Every detail from the laces to the sole is paired in a matching vibrant red colorway.
Neoprene Nova Sneakers
The Adidas Tubular Shoe Styles Opt for a Red Upper for Valentine's Day
Trend Themes
1. Valentine's Day-inspired Sneaker Styles - Opportunity for brands to create limited edition sneakers with themed colorways and design elements.
2. Athletic-casual Fusion - Space for innovative designs that bridge the gap between athletic wear and casual fashion, combining comfort, style, and performance.
3. Textured Material Combinations - Potential to explore materials and textures in sneaker design, creating unique aesthetic statements.
Industry Implications
1. Sports Apparel - The sports apparel industry can capitalize on the trend by offering Valentine's Day-inspired sneaker styles to cater to the fashion-conscious athletic consumers.
2. Fashion Retail - Fashion retailers can explore collaborations with athletic brands to tap into the demand for athletic-casual fusion footwear.
3. Material Manufacturing - Manufacturers of neoprene and other materials can innovate and develop new textured materials for use in sneaker design.