Nike introduces a series of Cortez that are designed with inspiration drawn directly from the Shoe Dog novel by Phil Knight -- the capsule is also namely entitled the 'Shoe Dog pack.' The range essentially takes some of the concept designs and brings it to life -- made up of three design options in total.
Knight chose these looks for the Cortez silhouette and it includes 'Nike,' 'Falcon,' and the 'Dimension Six.' The Nike iteration takes Carolyn Davidson's original Swoosh design and plasters the look on the side of the sneaker in bright red, showcasing a longer and slimmer version that the one familiar to the public today. The Falcon iteration showcases a large caricature of a bird informed through stitching on the side accompanied by golden trimmings. The third design was Knight's original and first choice -- it features a bright circle at the middle gramed by a blue stripe.
Re-Imagined Classic Sneaker Designs
Nike's Shoe Dog Pack Recalls the Book by Phil Knight
Trend Themes
1. Reimagined Classic Sneaker Designs - Opportunity for footwear brands to create modern and updated versions of iconic sneakers.
2. Incorporating Literature-inspired Themes - Potential for brands to collaborate with authors and create collections inspired by books.
3. Reviving Vintage Design Elements - Opportunity to reintroduce retro design elements into contemporary fashion.
Industry Implications
1. Footwear - Footwear brands can leverage nostalgia and storytelling to create unique sneaker designs.
2. Publishing - Authors and publishers can explore collaborations with fashion brands to bring their stories to life through clothing and accessories.
3. Fashion - Fashion brands can tap into the popularity of vintage styles and nostalgia to create unique and eye-catching designs.