Can displaying a shocking, disturbing image be worth it to the public good? Shockvertising is reaching new highs, or lows, depending on your opinion.
Industry experts say public-service ads are becoming more shocking than ever. The gallery includes a series of images from PSAs that have evoked a lot of debate and controversial opinion, like the ads against drinking and driving.
Trendhunter.com readers may remember the post below which featured an image of a little girl's face on a woman's body, an ad to bring awareness to statutory rape. AdRants said it was like a "sledgehammer to the face."
Shockvertising
Does It Work? Jury Still Out
Trend Themes
1. Shocking Public Service Ads - Opportunities for disruptive innovation in creating impactful and controversial advertisements that capture public attention and promote social causes.
2. Debating Shockvertising - Opportunities for disruptive innovation in exploring the effectiveness and ethical implications of using shocking and disturbing images in advertising campaigns.
3. Controversial Awareness Campaigns - Opportunities for disruptive innovation in designing thought-provoking campaigns that spark debate and shift societal perspectives on social issues.
Industry Implications
1. Advertising - Opportunities for disruptive innovation within the advertising industry by pushing boundaries and leveraging shockvertising techniques to capture audience attention and create impactful campaigns.
2. Public Service - Opportunities for disruptive innovation within the public service sector through the creation of shockvertising campaigns that effectively convey important messages and drive behavioral change.
3. Social Impact - Opportunities for disruptive innovation in the social impact space by using shockvertising as a means to raise awareness, challenge societal norms, and drive meaningful change.