Shock Top Brewing Co. has released a unique, customer-interaction style of advertising. The brand's logo/mascot/spokesperson, called Wedgehead, verbally engages with customers in the most unconventional way -- chatting with them, through a billboard, or a case of beer.
The humorous, quick-witted and very sarcastic Wedgehead will strike up a conversation with passersby; he uses small-talk, discussing weather, dating/rejection and their choice of clothing, before mentioning the beer itself. He holds a great conversation, adding a fresh voice to beer advertisements.
It's a brilliant way to advertise, to make a brand connection, and do it all through the oldest, and simplest way: word of mouth. People will remember their conversation with Wedgehead, and it's a great story to tell friends. Not to mention, it's extremely entertaining to watch on YouTube.
With a variety of flavors, and the slogan "live life unfiltered" these ads are unparalleled in the beer world.
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
Trend Themes
1. Interactive Advertising - Disruptive innovation opportunity: Explore the use of interactive billboards that engage with customers to create memorable brand connections.
2. Conversational Marketing - Disruptive innovation opportunity: Develop conversational marketing strategies that utilize humor and quick-wittedness to engage with customers and make a lasting impression.
3. Word-of-mouth Advertising - Disruptive innovation opportunity: Find creative ways to generate word-of-mouth advertising by creating memorable experiences that customers will share with others.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate innovative technologies and approaches into traditional advertising methods to create memorable and engaging brand experiences.
2. Brewing - Disruptive innovation opportunity: Experiment with unconventional marketing techniques, such as interactive billboards, to differentiate beer brands and grab consumer attention.
3. Marketing - Disruptive innovation opportunity: Embrace conversational marketing strategies that leverage humor and sarcasm to captivate audiences and create memorable brand interactions.