Shiseido is partnering with Cult, a Web3 brand, to launch the #AliveWithBeauty campaign. Due to the launch's emphasis on AI-powered technologies, the initiative marks a first in the beauty industry as Shiseido continues to revamp its digital assets.
The NFT project, comprising over 150 exclusive designs, puts a list of phrases associated with beauty and Web3 through a language-processing system, which subsequently produces a variety of AI-informed artworks. This was done using artificial intelligence as a co-creation tool alongside the internal creative team at Cult, who finished each digital work "with a human touch."
Shiseido also collaborated with NFT platform Exclusible so that people without prior experience with NFTs or cryptocurrencies may participate in the free token competition.
Beauty NFT Programs
Shiseido Launches the First AI-Powered NFT Community Beauty Program
Trend Themes
1. Web3 NFT Beauty Campaigns - The beauty industry is now utilizing Web3 blockchain and AI technologies to create exclusive NFT beauty campaigns.
2. AI-informed Artworks - Artificial Intelligence acts as a co-creation tool to design unique beauty NFTs.
3. Collaborations with NFT Platforms - Beauty brands partner with NFT platforms to make the token competition more accessible to everyone.
Industry Implications
1. Beauty Industry - The beauty industry is embracing disruptive technologies like NFTs and AI to create innovative and exclusive campaigns.
2. Blockchain Industry - The blockchain industry is playing a crucial role in the creation and distribution of unique NFTs for the beauty industry.
3. Cryptocurrency Industry - The cryptocurrency industry is collaborating with beauty brands to make NFTs more accessible and easier to participate in for everyone.