For those who have never purchased automotive parts, I'll tell you that most of the containers in which they come are incredibly boring to look at. It's then quite the delight to see Shinkai packaging with its taxicab yellow color and its punchy labeling.
For the average person in need of new shock absorbers for his vehicle, this branding strategy is actually interesting! The bright hue attracts the eyes and subtle illustrations on the edges keep those peepers engaged. Gracon design of Russia kept the rest of the carton fairly straightforward, incorporating black into another style of box and marking both of them with minimal text. There is a tidiness to the branding of Shinkai packaging that's brought home with a matching component index. This is complete with organized car repair instructions.
Canary-Colored Car Part Branding
Vibrant Shinkai Packaging Captivates More than the Competition
Trend Themes
1. Vibrant Packaging - Using bold, eye-catching packaging designs to stand out from competitors in traditionally mundane industries like automotive parts.
2. Minimalist Branding - Incorporating sleek and minimalistic branding in packaging to convey a sense of tidiness and organization.
3. Illustrated Edges - Adding subtle illustrations to the edges of packaging to keep consumer engagement.
Industry Implications
1. Automotive Parts - Incorporating vibrant and minimalist packaging designs in the automotive parts industry to stand out from competitors and attract customer attention.
2. Packaging Design - Using illustrated edges and minimalist branding as a disruptive innovation opportunity in the packaging design industry.
3. Consumer Goods - Using vibrant and eye-catching packaging as a disruptive innovation strategy in industries that traditionally have dull packaging, such as automotive parts within the consumer goods industry.