Supergoop is now expanding its innovative collection of sun care products with Shimmershade, the first-of-its-kind eyeshadow with SPF 30. The unconventional sun protection product takes the form of a long-lasting cream eyeshadow that promises not to crease, flake or fade. The eyeshadow is offered in four shades—First Light, Sunset, Golden Hour and Daydream—that can be applied with the fingertips.
The nourishing-skin eyeshadow products are formulated with powerful and soothing ingredients like vitamin-rich rose to fight free radical damage, calming Roman chamomile and moisturizing sunflower. As the delicate eye area has one of the thinnest parts of the skin on the entire body, Supergoop's Shimmershade offers a convenient way for people to stay protected that's just as familiar as some of the other well-known SPF-infused beauty products.
Protective SPF Eyeshadows
Supergoop's Shimmershade is the First-Ever Eyeshadow with SPF Protection
Trend Themes
1. SPF Eyeshadows - Shimmershade by Supergoop is an innovative eyeshadow that offers SPF 30 protection, disrupting the traditional makeup industry.
2. Long-lasting Cream Eyeshadow - Supergoop's Shimmershade, a crease-free and fade-resistant cream eyeshadow, presents an opportunity for the cosmetics industry to incorporate sun protection into their products.
3. Nourishing-skin Eyeshadow - The use of vitamin-rich rose, calming chamomile, and moisturizing sunflower in Supergoop's Shimmershade inspires the skincare industry to explore new possibilities for combining cosmetics and skincare benefits.
Industry Implications
1. Sun Care Products - The introduction of SPF eyeshadows like Supergoop's Shimmershade opens up disruptive opportunities for the sun care products industry to expand into new product categories.
2. Beauty and Makeup - The incorporation of SPF protection in eyeshadows, as seen in Supergoop's Shimmershade, propels the beauty and makeup industry to reevaluate sun protection standards and develop more innovative products.
3. Skincare - Supergoop's Shimmershade, with its nourishing ingredients and sun protection, presents a disruptive innovation opportunity for the skincare industry to incorporate makeup elements into their skincare products.