G2 Esports has announced that it is working with German data company Shikenso Analytics to monitor its partnerships and their performance. Shikenso Analytics is a familiar name in the esports scene, as the agency recently partnered with Team Vitality, 9INE, and the Dota 2 Bali Major. As a result of the deal, the duo will monitor G2's partnerships to enhance performance and effectiveness across multiple social channels, and will also work on bolstering its international presence.
"As one of the leading global esports and entertainment organisations, it’s essential for us to be equipped to make data-informed decisions, and continue to deliver consistent best-in-class services for our partners. With Shikenso, we’ve found a trusted independent partner who will be able to support us, alongside our strong in-house data capabilities, with reliable data and analytics that will enable us to make the best decisions for our fans and partners," said Sabrina Ratih, COO of G2 Esports.
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G2 Esports Announces a Partnership with Shikenso Analytics
Trend Themes
1. Data-informed Decision Making - The partnership between G2 Esports and Shikenso Analytics highlights the trend of using data and analytics to make informed decisions in the esports industry.
2. Enhanced Performance Monitoring - G2 Esports and Shikenso Analytics are leveraging analytics to monitor partnerships and enhance performance across multiple social channels.
3. Bolstering International Presence - The collaboration between G2 Esports and Shikenso Analytics aims to strengthen G2's international presence by utilizing data and analytics.
Industry Implications
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3. Entertainment - The partnership between G2 Esports and Shikenso Analytics showcases how data and analytics are transforming the entertainment industry, specifically in the esports sector.