The Lula Magazine She's Only Dreaming Somewhere Else editorial will be delivered within the publication's Spring/Summer 2013 issue. Model Antonina Vasylchenko is the subject of the series, captured here by photographer Amy Gwatkin.
Gwatkin took in an assortment of entirely floral pieces for She's Only Dreaming Somewhere Else. These ensembles were deemed appropriate for the series on behalf of stylist Lyson Marchessault.
Marchessault kept with the springtime motif with patterned skirts, tops and basic camisoles. He in this way brought the daring looks down to earth, both literally and figuratively as he chose to focus upon leaves and blossoms. A green leaf planter proved to be the perfect prop, matching Marchessault's apparel with the green pot.
Barren Flower-Clad Photoshoots
The She's Only Dreaming Somewhere Else Editorial is Floral
Trend Themes
1. Floral Fashion - Disruptive innovation opportunity: Develop sustainable and biodegradable fabrics using real flowers, creating unique and eco-friendly floral fashion.
2. Nature-inspired Styling - Disruptive innovation opportunity: Create augmented reality (AR) fashion styling apps that overlay virtual leaves and blossoms onto real clothing, allowing users to try out nature-inspired looks.
3. Botanical Props - Disruptive innovation opportunity: Design and produce customizable botanical props for photoshoots, offering photographers and stylists a range of options to enhance their floral-themed editorials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate biotechnology into fashion production to grow garments using plant-based materials, revolutionizing the industry's environmental impact and sustainability.
2. Technology - Disruptive innovation opportunity: Develop advanced image recognition and AR technology to create virtual styling platforms for fashion professionals, transforming the way they experiment with nature-inspired styling.
3. Photography - Disruptive innovation opportunity: Integrate 3D printing technology into the photography industry to produce customizable botanical props, enhancing the visual appeal of floral-themed photoshoots.