The Sheppy's Blackberry & Elderflower cider is a new variation on the brand's other flavor options that aims to provide consumers with a refreshing, summer-themed libation to enjoy this season. The cider is characterized by its light crimson color that will reveal aromatic notes of elderflower along with notes of blackberries in the mix for a slight touch of fruity sharpness. The cider is being launched in several serving sizes including 500ml bottles in 12 packs as well as five and 20-liter Bag in Box options, which are priced starting at £25.50.
Managing Director David Sheppy spoke on the Sheppy's Blackberry & Elderflower cider saying, "Cider and elderflower have always enjoyed an incredible partnership, and the added infusion of natural blackberry juice has resulted in something really special. It adds a deep hue and a depth of rural flavours."
British Summertime Ciders
Sheppy's Blackberry & Elderflower Cider is Aromatic and Floral
Trend Themes
1. Summer-themed Ciders - Opportunity for cider companies to create seasonal variations that appeal to consumers during warmer months.
2. Fruit-infused Ciders - Opportunity for cider companies to experiment with different fruit flavor combinations to enhance their products.
3. Alternative Packaging Options for Ciders - Opportunity for cider companies to offer more variety in packaging sizes for consumers to choose from.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their cider product lines to meet consumer demand for unique and refreshing options during the summer months.
2. Alcohol Industry - Opportunity for alcohol companies to tap into the growing trend of fruit-infused alcoholic beverages.
3. Packaging Industry - Opportunity for packaging companies to innovate and offer alternative packaging options for beverage companies, such as bag in box, to meet changing consumer preferences.