Mineral Sheerscreen SPF 30 is the newest sun care innovation to join Supergoop!'s expansive product portfolio and it takes the form of a 100% mineral product that provides sheer protection against harmful rays and blue light. The product doubles as a primer thanks to its unique formula and it provides a satin finish once applied.
The non-nano zinc oxide face sunscreen leverages the power of SheerMatrix Technology so that the product is as high-performing as ever yet won't leave the skin feeling heavy or covered in a white cast, as many do.
Previously, Supergoop! released the Unseen sunscreen and it describes Sheerscreen as "Unseen’s 100% mineral twin." Both products are effective for providing weightless protection and multitask as makeup-gripping primers. Due tot he nature of this sunscreen, it's sheer but not invisible like the Unscreen clean chemical sunscreen.
Protective Sheer Sunscreens
Sheerscreen by Supergoop! is Nourishing, Moisturizing and Protecting
Trend Themes
1. Mineral Sheer Sunscreens - Opportunity to innovate in the mineral sun care market with a lightweight, nourishing product that protects against harmful rays and blue light.
2. Sheermatrix Technology - Disruptive potential in the cosmetics industry by providing high-performing but lightweight products that won't leave skin feeling heavy or covered in a white cast.
3. Multitasking Sun Care Products - Innovation potential for creating sun care products that offer weightless protection while also doubling as makeup-gripping primers.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty brands to create and market mineral sheer sunscreens using lightweight formulas and sunscreen technologies.
2. Cosmetics - Potential for the cosmetic industry to innovate and incorporate sheer, weightless sun protection into makeup products.
3. Health and Wellness - Opportunity for health and wellness brands to create and promote dual-function sun care products that protect against harmful rays and blue light while also moisturizing and nourishing the skin.