For Spring 2010 designers are encouraging men to show their bodies off.
Several key designers for Spring 2010 put men on the runway in sheer tops, jackets and even pants. Some pieces are entirely sheer while others would only partially display the model's flesh.
Men had better buff up if they want to rock this look!
The gallery above includes photos from D&G, Calvin Klein, Dior, Ferragamo, John Galiano, Jil Sander, Prada, and Roberto Cavalli.
Implications - The fashion world has seen a recent shift in both women's and menswear, as androgynous designs become increasingly more popular with mainstream audiences. The influence of feminine fashion on clothing for men, and vice versa, has created a new market for customers who are concerned with both comfort and cutting-edge ready-to-wear fashion. Businesses can appeal to mainstream audiences by creating practical looks that defy traditional clothing for both genders.
Shocking Sheer Menswear
See-Through Runway Surprises for Spring 2010
Trend Themes
1. Androgynous Menswear - Designers are increasingly incorporating feminine fashion into menswear, creating a new market for customers who want to be both comfortable and fashion-forward.
2. Sheer Fashion - Sheer tops, jackets and pants are becoming more prominent in menswear, providing an opportunity for designers to experiment with new materials and create bolder designs.
3. Body Positivity in Men's Fashion - Designers are encouraging men to feel confident and proud of their bodies, opening up opportunities for clothing lines that celebrate and empower male body types.
Industry Implications
1. Fashion Industry - The fashion industry can experiment with new androgynous and sheer designs in menswear to cater to the demand for boundary-pushing clothing.
2. Textile Industry - The textile industry can explore new materials and fabrics to create innovative and daring sheer clothing designs for men.
3. Cosmetics Industry - The cosmetics industry can help men feel more confident in their own skin by offering products and services that promote body positivity and self-care.