The Sheba Kitten range has been added to the brand's existing lineup of pet products by Mars Petcare in the UK as a premium product for owners to help them support the nutritional needs of their young cat.
The pet food is focused on being accessible yet premium and comes in two SKUs including Mixed Selection and Chicken & Salmon. The pouch-packaged kitten food features a grain-free recipe with natural ingredients, vitamins, minerals and natural chunk and gravy colors for an appetizing meal.
Category & Market Activation Director Adelina Bizoi spoke on the Sheba Kitten range saying, "We know how important it is for new pet parents to find a reliable, nutritious, and appealing meal offering for their kitten. As a result, there is a significant opportunity for retailers to be stocking propositions that cater to all kitten need states, to catch the attention of this demographic. Sheba Kitten is the perfect range for retailers to stock to leverage this potential. Not only will the nutritional and taste benefits please kittens and their parents, but the range will recruit shoppers into the Sheba brand as early as possible within their pet’s lifespan."