Shazam has been great at identifying songs for users when they are on the go and hear something that catches their attention. Now, it is adding another layer by applying the same service to other social media platforms as well. When users are browsing through YouTube TikTok, and Instagram, they are able to use the new feature on Shazam to identify songs that they come across.
It works in a similar matter -- open the app and press the blue button to start scanning the content. Go back to the social platform and start watching the video again and the feature taps into the device's microphone to detect the music being played. Once they head back to the Shazam app, there will be the song's information.
Social Platform Song Detection
Shazam is Broadening its Services to Identify Songs on Other Apps
Trend Themes
1. Expanded Song Identification - Opportunity to develop song identification services for multiple social media platforms.
2. Social Media Integration - Possibilities for integrating music recognition technology into various social media applications.
3. Cross-platform Music Recognition - Potential for creating a universal music identification tool across different social platforms.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity for music streaming platforms to integrate song detection capabilities.
2. Social Media - Opportunity for social media platforms to incorporate Shazam-like music identification features.
3. App Development - Prospects for app developers to create music recognition applications for multiple social platforms.