Shawn Demumbrum has begun creating a comic strip based on songs from the oeuvre of the iconic alternative rock band The Smiths. The comics will be published collectively as a series released some time in November with the title 'Unite and Take Over: Comic Stories Inspired by the Smiths.'
Shawn Demumbrum has come up with a brilliant concept for a comic anthology that will certainly have cross-over appeal for both the comic reader market and the alternative rock one.
Implications - Youth consumers are looking for iconic symbols of cool to associate themselves with. Certain cultural references have become galvanized as hip; one example is the 80s punk band Black Flag. Companies ought to consider how they can use references of cool to attract this demographic.
Iconic Alternative Rock Comics
Shawn Demumbrum Creates Comics Based on The Smiths
Trend Themes
1. Cultural Reference Marketing - Companies can leverage iconic cultural references like alternative rock bands to attract youth consumers.
2. Cross-market Appeal - Creating products or experiences with crossover appeal between different industries can tap into new customer segments.
3. Iconic Symbolism - Youth consumers seek iconic symbols of cool to associate themselves with, providing opportunities for brands to create products that align with these symbols.
Industry Implications
1. Music Merchandise - The music merchandise industry can capitalize on iconic alternative rock bands by creating merchandise inspired by their songs or imagery.
2. Comic Publishing - The comic publishing industry can explore collaborations with musicians or bands to create comic books based on their discography, appealing to fans of both mediums.
3. Youth Marketing - Brands targeting youth consumers have the opportunity to incorporate iconic cultural references into their marketing strategies to resonate with this demographic.