The Close Shave Squadron Smooth Glider Precision Shaving Lotion is a balm designed by skincare brand Kiehl's that offers men a hydrating barrier against the blade. The cream is made to help protect the face against the ailments of shaving while simultaneously boosting the appearance of the skin.
The cream is made from a blend of natural ingredients to maintain a thick consistency, that does not lather up upon contact with water. Instead the balm stays thick onto the skin, protecting the surface from a sharp blade and the potential of ingrown hairs. In addition, the cream contains a mix of eucalyptus and kukui nut oil to soothe the face.
Branded male-oriented cosmetic products are much more approachable to consumers when embedded into stereotypically masculine rituals, such as shaving.
Precision Shaving Lotions
The Close Shavers Cream Provides Hydration and a Shield from Razor Burn
Trend Themes
1. Natural Skincare Products - The rise in demand for natural skincare products presents an opportunity for precision shaving lotions made from natural ingredients.
2. Hydrating Men's Grooming Products - There is a growing market for precision shaving lotions that offer hydration and protection against common shaving ailments.
3. Innovation in Shaving Technology - Developing precision shaving lotions that incorporate innovative ingredients or application techniques can disrupt the shaving industry.
Industry Implications
1. Skincare Industry - Precision shaving lotions can tap into the skincare industry by offering hydrating and protective benefits to men's grooming routines.
2. Men's Grooming Industry - The men's grooming industry can benefit from precision shaving lotions that address common issues like razor burn and ingrown hairs.
3. Cosmetic Industry - The cosmetic industry can explore the opportunity of expanding their product lines with precision shaving lotions to target male consumers.