Discovery Channel's hugely popular programming block Shark Week is looking to use the latest mobile advertising technology in order to attract viewers from Generation Z. Shark Week is taking advantage of mobile advertising app Blippar to take its physical ads to the next level using spectacular augmented reality.
Users only need to have the Blippar app downloaded to access the augmented reality Shark Week experience. Users are given the opportunity to download a free Shark Week e-book, take a selfie with a shark or a seal and download the Discovery Kids Sharks app -- activities that
This Shark Week initiative effectively caters to Generation Z's tendency to access content on mobile devices, as well as their desire for high-quality multimedia experiences.
Augmented Mobile Ads
Discovery Channel's Shark Week is Being Promoted to Young Mobile Users
Trend Themes
1. Augmented Reality Advertising - Augmented reality is taking advertising to the next level by creating interactive and engaging experiences for consumers.
2. Mobile Advertising - Mobile advertising is becoming increasingly important as more and more people access content on their mobile devices.
3. Multimedia Experiences - Consumers crave multimedia experiences that are high-quality and engaging.
Industry Implications
1. Entertainment Industry - The entertainment industry can benefit from augmented reality and mobile advertising to create more engaging content for consumers.
2. Technology Industry - The technology industry can continue to innovate and develop new augmented reality and mobile advertising platforms to meet consumer demands.
3. Marketing Industry - The marketing industry can use augmented reality and mobile advertising to create more effective and engaging campaigns that reach consumers on their preferred platform.