COVID-19 has drastically changed how businesses and individuals function in their daily lives, however, many brands are offering free streaming of their services to help reduce the impact. One leader in the live stream realm is Ripley's Aquarium of Canada who recently launched the 'Shark Camera.'
As its name suggests, the Shark Camera is a live stream of the aquarium's shark and fish tanks that runs all day long for fish-enthusiasts to enjoy in the comfort — and safety — of their own homes. During these challenging times, brands that offer these free forms of entertainment are not only increasing their brand awareness but are also significantly contributing to consumer loyalty.
Livestreamed Shark Tanks
Ripley's Aquarium of Canada Launched a Shark Camera to Enjoy in Isolation
Trend Themes
1. Livestreamed Entertainment - Brands that offer free livestreamed entertainment are increasing brand awareness and consumer loyalty.
2. Virtual Aquariums - The launch of Shark Camera by Ripley's Aquarium of Canada highlights the potential for virtual aquarium experiences.
3. Remote Access Experiences - The Shark Camera demonstrates the demand for remote access experiences that allow people to enjoy activities from the safety of their own homes.
Industry Implications
1. Entertainment - The livestreamed entertainment trend presents opportunities for businesses within the entertainment industry to engage with consumers in new ways.
2. Tourism - Virtual aquarium experiences can disrupt the tourism industry by offering remote access to popular attractions.
3. Technology - The demand for remote access experiences presents opportunities for the technology industry to develop innovative solutions for virtual entertainment.