Sharad Haksar has meticulously arranged numerous used cigarettes in a way that illustrates the overwhelming dangers of smoking. Sharad Haksar’s photos point out that cigarettes account for 20 times more deaths than suicide and 400 times more deaths than drugs.
Anti-smoking PSAs today are as prevalent as McDonald’s commercials, but you have to be impressed with the time it must have taken for Sharad Haksar to create this illustrative piece.
Implications - In the last few years, there has been a movement in the PSA and not-for-profit that calls for advertising that features a comedic bent. PSA or NFP advertising that eschews comedy in favor of displaying the real human cost of the issues do a better job of getting the danger across because it forces consumers to think about mortality.
Cigarette Collages
Sharad Haksar Intricately Shows the Dangers of Smoking
Trend Themes
1. Comedic PSA Advertising - Opportunity to create anti-smoking PSAs that use humor to engage and educate the audience about the dangers of smoking.
2. Realistic Human Cost Display - Opportunity to develop advertising campaigns that showcase the real consequences of smoking to make consumers confront their own mortality.
3. Intricate Visual Representations - Opportunity to use intricate and visually impactful artwork to convey complex messages and promote behavior change.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create compelling and engaging anti-smoking campaigns that resonate with the target audience.
2. Public Health and Wellness - Opportunity for public health organizations to raise awareness about the dangers of smoking and promote smoking cessation programs.
3. Art and Photography - Opportunity for artists and photographers to create thought-provoking and impactful pieces that shed light on important social issues.