It's estimated that one Tarte Shape Tape Concealer sells every 12 seconds and now, there's a new version of this best-selling concealer called Shape Tape Radiant. This medium-coverage concealer offers the same expansive shade range for consumers but key differences include the addition of three weights of hyaluronic acid for long-lasting hydration and an infusion of sea buckthorn fruit and seed oil.
This product is also geared towards minimalist makeup users who prefer a "found-cealer" that works in place of a full face of foundation.
Consumers are increasingly seeking concealers with illuminating benefits, such as those containing illuminating particles and reflective pigments, as they look to achieve a natural, glowing complexion. This can be attributed to the consumer desire for multipurpose products that can conceal imperfections while also providing a brightening effect.
Hydrating Hybrid Concealers
The Shape Tape Radiant Concealer is Boosted by Skin-Caring Ingredients
Trend Themes
1. Hydrating Concealers - There is a growing demand for concealers with skin-caring ingredients that provide long-lasting hydration for consumers.
2. Minimalist Makeup - There is a trend towards consumers preferring a "found-cealer" that works in place of a full face of foundation.
3. Illuminating Benefits - Consumers are increasingly seeking concealers that provide a brightening effect and illuminating benefits for a natural, glowing complexion.
Industry Implications
1. Cosmetics - Cosmetics companies have an opportunity to leverage the demand for concealers with skin-caring ingredients and illuminating benefits to develop innovative products that meet consumer needs.
2. Skincare - Skincare companies can explore the potential of developing hybrid products that combine skincare and makeup, such as concealers with hydrating ingredients, to appeal to the growing number of consumers looking for multipurpose products.
3. Beauty Retail - Beauty retailers can capitalize on the trend towards minimalist makeup by promoting products that provide natural-looking coverage and meet the needs of consumers who want to simplify their beauty routines.