The Shape app helps conscious consumers invest in companies that correspond with their values. Developed by Sam Payne, the finance app for mobile devices offers background information and gives investors a more well-rounded view of the stock market. The Shape app helps you choose which businesses to invest in based on the view that "companies have a moral obligation to do more for society" and give back more than a monetary return.
The smartphone application allows users to search by sector or themes, such as causes you are passionate about. You are also able to filter search results based on risk and price target. Portfolios are viewable at a glance, giving you a broad perspective on performance.
Cause-Based Investment Apps
The Shape App Empowers Investors to Back Businesses on a Mission
Trend Themes
1. Cause-based Investment - Disruptive innovation opportunities include the development of more specialized investment apps tailored to specific causes, such as renewable energy or social justice.
2. Conscious Consumerism - Opportunities for disruption lie in creating platforms that not only provide investment options but also enable consumers to make purchasing decisions that align with their values.
3. Mobile Finance Apps - The growth of mobile finance apps presents opportunities for innovative features, such as personalized investment recommendations based on user values and preferences.
Industry Implications
1. Finance Technology - Disruptive innovation opportunities include the development of new tools and technologies that facilitate cause-based investing.
2. Social Impact Investing - The rise of cause-based investment apps opens up opportunities for the social impact investing industry to grow and attract more investors.
3. Mobile App Development - The increasing demand for mobile finance apps creates opportunities for entrepreneurs and developers to create innovative solutions that cater to conscious investors.