There are a myriad of shampoo bottle shapes already on the market, but Dove is introducing its shapely 'Real Beauty Bottles' to express that beauty in all shapes and sizes.
As part of a continuation of its Real Beauty campaign, Dove is launching its best-selling Simply Nourishing body wash in various limited-edition sizes, some which are curvy and stout, and others that are tall and slender. These shapely shampoo bottle designs from Dove are being introduced to consumers with a campaign video that shows the new packaging designs in the making.
In a study conducted just this year, Dove Global Beauty found that women and girls are feeling more pressure than ever from social media and TV to look a certain way. These Real Beauty Bottles offer tangible reminders of beauty diversity.
Shapely Shampoo Bottles
Dove's Shampoo Bottle Shapes Represent Beauty in All Shapes and Sizes
Trend Themes
1. Beauty Diversity Packaging - Creating shampoo bottle shapes that represent beauty in all shapes and sizes.
2. Limited-edition Packaging - Introducing various limited-edition sizes with unique bottle designs.
3. Campaign Videos - Using videos to showcase the creation process of the new packaging designs.
Industry Implications
1. Beauty/cosmetics - Opportunity to develop inclusive packaging that celebrates beauty diversity.
2. Consumer Goods - Creating limited-edition packaging to attract consumer attention and drive sales.
3. Digital Marketing - Using campaign videos to engage and educate consumers about the product's design philosophy.