Shake Shack is moving beyond burgers and shakes to test out new Shake Shack Sundaes.
The new Shake Shack Sundaes are made with the brand's signature frozen custard on the bottom and a generous amount of toppings on top. As of right now, there are two different sundae combinations to try: the Strawberry Shortcake Sundae and Shack Attack Sundae. The Strawberry Shortcake Sundae is made with Shake Shack's vanilla frozen custard, as well as layers of vanilla sponge cake, strawberry sauce, rainbow sprinkles, whipped cream, a cherry, and a mini waffle cone. On the other hand, the new Shack Attack Sundae combines chocolate frozen custard with dark chocolate cake, fudge sauce, chewy brownie chunks, whipped cream, brownie crunch, and a mini waffle cone.
The new Shake Shack Sundaes are currently being tested at a number of Shake Shack locations, including New York City's West Village Shack and San Deigo's Mission Valley Shack.
Strawberry Shortcake Sundaes
New Shake Shack Sundaes are Currently Being Tested
Trend Themes
1. Gourmet Sundae Creations - Shake Shack is testing out new Shake Shack Sundaes, offering unique and gourmet combinations of flavors and toppings on their signature frozen custard.
2. Expansion Beyond Burgers - Shake Shack is moving beyond their traditional burgers and shakes menu to explore new dessert offerings like the Strawberry Shortcake Sundae and Shack Attack Sundae.
3. Menu Innovation - By introducing new Shake Shack Sundaes with creative combinations of flavors, toppings, and textures, Shake Shack is demonstrating their commitment to continuous menu innovation.
Industry Implications
1. Fast Food - The introduction of new Shake Shack Sundaes expands Shake Shack's offerings in the fast food industry, enticing customers with innovative and indulgent dessert options.
2. Dessert - Shake Shack's foray into new sundae creations positions them as a player in the dessert industry, providing customers with unique and delicious frozen custard treats.
3. Restaurant - The introduction of gourmet Shake Shack Sundaes adds a new dimension to Shake Shack's offerings and helps solidify their position in the restaurant industry as a go-to destination for tasty and inventive desserts.