Though many brands are focusing on their festive holiday offerings this time of year, Reese’s is thinking ahead to Easter with its new Reese's Pieces Shake & Break Egg.
The new Reese's Pieces Shake & Break Egg is a tasty treat that puts a clever twist on your typical chocolate Easter egg. The outside shell of each egg is made from rich milk chocolate, which is hollow, not solid. Inside each egg is a handful of Reese's Pieces. This means that when you shake the egg, you can hear the peanut butter chocolate candies rattling around inside. To get them out, you'll have to break through the chocolate shell. As the product description reads, the "Reese's Pieces Shake & Break Egg is a family friendly new Easter Item" available in 2020.
Candy-Filled Chocolate Eggs
Reese’s New Shake & Break Egg is Filled with Reese’s Pieces
Trend Themes
1. Interactive Food Packaging - The Reese's Pieces Shake & Break Egg introduces an interactive element to food packaging, creating a unique and engaging experience for consumers.
2. Combining Textures - By combining the smoothness of milk chocolate with the crunchiness of Reese's Pieces, the Shake & Break Egg showcases the trend of incorporating multiple textures in food products.
3. Seasonal Innovation - Reese's focus on Easter-themed treats demonstrates a trend of developing new and exciting products specifically tailored to seasonal occasions.
Industry Implications
1. Food Packaging - The interactive nature of the Shake & Break Egg presents opportunities for food packaging companies to incorporate more engaging elements into their products.
2. Confectionery - The Shake & Break Egg's combination of chocolate and candy presents innovation opportunities for confectionery companies looking to diversify their product offerings.
3. Seasonal Gifts - The Reese's Pieces Shake & Break Egg sets a precedent for developing unique and exciting seasonal gifts, creating opportunities for companies in the gifting industry to introduce innovative products.