Red Hot, Foxy and Fierce are some of the colors of Shade M's highly pigmented, long-lasting MUSE matte liquid lipsticks and they're clean, halal certified, vegan-friendly and cruelty-free. Made with the Muslim woman in mind, the lipsticks from the brand champion diversity and representation, and help the brand fill gaps in the beauty world. In the collection of matte liquid lipsticks, Mauj is a deep and dark shade that gets its name from the Arabic word for waves.
Inspiring women to embrace the truest versions of themselves, the brand invites consumers to share #IAMMYOWNSHADE on social media.
Shade M got its start earlier this year with MUSE, which just won the Pure Beauty London 2020 Gold award for the Best New Inclusive Makeup Product.
Inclusive Clean Lipsticks
Shade M Supports Diversity & Expression with Cruelty-Free Cosmetics
Trend Themes
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Industry Implications
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