XES Pour Femme is for the women and XES Pour Homme is for the fellas. Each is supposed to be designed specifically for that gender. Both an energy drink and an aphrodisiac, XES by Superstar Beverages, is made to be a drink mixer - undoubtedly following in the successful shadow of Red Bull. Steeped in sexual marketing, notice that XES is SEX spelled backwards.
Implications - Products specifically targeted to either sexes are more appealing than those trying to attract the general audience. Creating items that make the consumer feel like they are made personally for them establishes a deeper relationship with the company. In order to grow their brand, companies could integrate this design element into their products.
Sex in a Can
XES Gender Based Mixer Drink
Trend Themes
1. Gender-based Products - Designing products specifically targeted to either sexes can enhance consumer appeal and establish a deeper relationship with the company.
2. Personalized Marketing - Creating items that make the consumer feel like they are made personally for them can improve brand growth.
3. Sexual Marketing - Steeping products in sexual marketing can attract attention and create a unique brand image.
Industry Implications
1. Beverage Industry - The beverage industry can adopt gender-based marketing strategies to enhance product appeal and build stronger customer connections.
2. Consumer Goods Industry - The consumer goods industry can leverage personalized marketing to create a sense of exclusivity and deepen customer loyalty.
3. Marketing and Advertising Industry - The marketing and advertising industry can incorporate sexual marketing techniques to generate attention and differentiate brands from competitors.