It has taken all restraint not to post on up coming Sex and the City movie since I announced the show would hit the silver screen in the Covet post, but now that the trailer was officially launched this weekend, I feel justified in posting.
Fashion blogs have been covering the upcoming film for months now, posting photos of leaked set images and rumors of on-set interaction.
The movie hits the big screen in May, so this trailer will get every Cosmo loving fan pumped for the spring!
Although based on a younger generation, addicts can get their Manhattan fix in the mean time by tuning into Gossip Girl.
Don't forget to check out the trailer!
Sex and the City Movie Trailer
This Spring's Big Hit?
Trend Themes
1. Fashion Film Marketing - Disruptive innovation opportunity: Using film trailers and leaked set images to generate buzz and anticipation for fashion-related movies.
2. Fashion Blogging - Disruptive innovation opportunity: Covering upcoming films and posting leaked set images to engage fashion enthusiasts and fuel speculation.
3. Tv-show Fashion Crossovers - Disruptive innovation opportunity: Capitalizing on the popularity of TV shows like Gossip Girl to promote fashion-related movies and vice versa.
Industry Implications
1. Film - Disruptive innovation opportunity: Incorporating fashion as a central theme in movies to attract a wider audience base.
2. Fashion - Disruptive innovation opportunity: Leveraging film and TV show partnerships to expand brand exposure and reach a broader consumer market.
3. Entertainment - Disruptive innovation opportunity: Collaborating between fashion and entertainment industries to create synergistic marketing opportunities.