Seventh Generation: look or sound familiar? If so, that's because it's become a leading green lifestyle brand in North America, selling its products to retailers in the United States and Canada.
Since it was launched in Burlington, Vermont in 1988, Seventh Generation has been working toward creating products that are gentle on humans and the environment. Transparency is a big part of their mission, as is educating their customers on all their ingredients, from product to packaging.
The Seventh Generation product line includes household care products like environmentally-friendly cleaners and detergents, person care items ranging from organic cotton tampons to hand wash, and baby care products like gentle baby wipes and hypoallergenic diapers.
"As a pioneer in corporate responsibility, we want our products to make a difference—from their development through to their production, purchase, use, and disposal," the Seventh Generation website explains. "We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain."
Contact Information
Seventh Generation website
Seventh Generation on Facebook
Seventh Generation on Twitter
Low-Impact Baby Goods
Seventh Generation Creates Responsible Home and Personal Care Products
Trend Themes
1. Green Lifestyle Products - Opportunity for creating environmentally-friendly household, personal care, and baby products that appeal to conscious consumers.
2. Transparency in Product Ingredients - Opportunity for brands to educate consumers on product ingredients, increasing trust and loyalty.
3. Sustainable Supply Chain - Opportunity for optimizing product development, production, and disposal to reduce environmental impact and increase sustainability.
Industry Implications
1. Home Care - Opportunity for creating green cleaners and detergents that are gentle on humans and the environment.
2. Personal Care - Opportunity for developing personal care products with organic and eco-friendly ingredients.
3. Baby Care - Opportunity for producing gentle and hypoallergenic baby care products that are safe for both babies and the environment.