Using the idea that "people change people" to celebrate the 70th anniversary of Sesc—an important institution in Brazil that provides through education and health, social wellness to the population—an online campaign supported by three short films was developed and already viewed by more than 23 million people.
The films show how a simple gesture can change lives. The three stories, The Village, The Square and The Dance invite the spectator to write how their lives were changed on Sesc. The huge success of the campaign allowed Sesc to increase not only the awareness of the brand but also the numbers of followers on social networks like Facebook and Instagram. The massive engagement reached helped the institution to improve its online communication.
People-Powered Short Films
Sesc's Film Campaign Shows How People Change People
Trend Themes
1. Social Impact Campaigns - Businesses and organizations can develop social impact campaigns that celebrate their milestones and values to increase brand awareness and establish a stronger online presence.
2. User-generated Content - Encouraging users to share their experiences and stories can not only increase engagement but also provide valuable insights into customer sentiment and preferences.
3. Emotional Storytelling - Using emotional storytelling can be a powerful tool to connect with audiences and create a memorable brand experience.
Industry Implications
1. Non-profit - Non-profits can use emotional storytelling and user-generated content to raise awareness for their missions and causes and attract more supporters.
2. Marketing and Advertising - Marketing and advertising firms can provide social impact campaign services to businesses looking to establish a deeper connection with their audience and create a positive brand image.
3. Entertainment - The entertainment industry can incorporate emotional storytelling and user-generated content to create engaging and impactful media experiences that resonate with audiences.