Based in Portland, Oregon, Serra is a stylish dispensary boasting sharp blue and white branding that is both eye-catching and likely to leave a lasting impression on customers. With three locations currently spread out across the city of Portland, the Serra brand also operates an online shop that sells a variety of high-end cannabis accessories, as well as a branded line of merchandise. In addition to its in-store flower selection, Serra also carries edibles, pre-rolls, concentrates, topicals and vapeables.
The entire Serra shopping experience is designed with a specific minimalist sophistication, with rich details like origami-wrapped chopsticks for measuring the product, lending the place a gallery-like atmosphere that is a far cry from the stoner stereotype one might expect.
Design-Led Dispensary Branding
Serra is a PDX-Based Brand Provides an Elevated Cannabis Experience
Trend Themes
1. Design-led Dispensary Branding - Dispensaries can focus on creating a luxurious shopping experience with modern, high-end branding to differentiate themselves from competitors and elevate the cannabis experience for customers.
2. Minimalist Dispensary Design - Dispensaries can simplify their design and incorporate rich details to create a gallery-like atmosphere and challenge the stoner stereotype.
3. Branded Cannabis Accessories and Merchandise - Dispensaries can expand their offerings beyond cannabis products and create branded accessories and merchandise to increase revenue and brand recognition.
Industry Implications
1. Cannabis Retail - Cannabis retailers can implement design-focused branding and minimalist store design to create a more sophisticated shopping experience for customers.
2. Cannabis Accessories - Cannabis accessory companies can partner with dispensaries to create branded accessories that complement the overall aesthetic and atmosphere of the store.
3. Merchandising - Merchandising companies can target the cannabis industry and create trendy, high-end merchandise that appeals to cannabis consumers.