The recently revealed Serena Williams Vogue cover for the April 2015 edition of the beloved American fashion magazine features a stunning portrait of the tennis great. Accompanying the stylish photo shoot is a captivating cover story documenting her relationship with fitness, forgiveness and her headline-making friendship with on-the-court rival Caroline Wozniacki.
The story features an intimate dive into Williams' friendship with Wozniacki, a relationship made stronger after Wozniacki saw the end of her engagement to PGA Tour star Rory McIlroy realized through a phone call. Williams, who had previously been tapped to plan Wozniacki's bachelorette party, stepped in and served as a pillar of strength for the young player.
Donning a dynamic blue Rag & Bone sheath dress on the cover, Serena Williams shines in her first cover for the American Vogue publication.
Dynamic Athlete Editorials
The Serena Williams Vogue Cover Captures the Tennis Star at Her Best
Trend Themes
1. Athlete-centered Editorials - Fashion and media industries have an opportunity to create athlete-centered editorials highlighting athlete’s life on and off the field.
2. Female Athlete Empowerment - The portrayal of tennis players Serena Williams and Caroline Wozniacki in Serena Williams Vogue Cover promotes the power of female athletes as strong, supportive friends.
3. Fashion as Sportswear - There’s potential for fashion companies to produce sportswear that can keep up with the physical demands of athletes featured in fashion editorials.
Industry Implications
1. Fashion - Fashion industry can cultivate unique athlete-centered editorial content and sports-inspired designs for clothing and accessories.
2. Media & Entertainment - Media companies can spotlight female athletes, sportsmanship, and uplifting stories outside the courts and fields.
3. Sports - Sports businesses can collaborate with fashion and media industries to promote the significance of female athlete empowerment.