Seppic developed new formulas that focus on helping consumers feel good about themselves. The pandemic has revealed the importance of taking time for self-care. Companies like Seppic quickly shifted gears to offer new products that facilitate this practice.
The beauty brand launched the Cosmos Skin Bliss, which boasts a rich texture. The product released an aqueous film after spreading that quickly absorbs into the skin, leaving a refreshing bare skin feel. Another new Seppic product offering is the Fresh Water Drop, which contains Antileukine 6, an oily active ingredient that soothes and protects the skin after sun exposure. A third product, dubbed the Happy Skin, provides pro-aging cosmetic care that stimulates hearing, smell, and sight.
Feel-Good Cosmetic Formulas
Seppic Developed Formulas Dedicated to Feeling Self-Love and Happiness
Trend Themes
1. Self-love Cosmetic Formulas - Consumer demand for cosmetics that promote self-love and well-being is growing, creating opportunities for companies to develop new products that cater to this trend.
2. Post-sun Exposure Skin Care - As consumers become more aware of the need to protect their skin from sun damage, companies have an opportunity to develop innovative post-sun exposure skin care products that contain soothing and protective ingredients.
3. Pro-aging Cosmetic Care - With an aging population, there is a growing demand for pro-aging cosmetic care products that cater to the specific needs of mature skin and promote healthy aging.
Industry Implications
1. Cosmetics - Cosmetic companies have an opportunity to develop new products that cater to the growing demand for self-love and well-being.
2. Skincare - Skincare companies can develop innovative post-sun exposure skin care products that contain soothing and protective ingredients.
3. Wellness - The wellness industry can play a role in the development of pro-aging cosmetic care products that promote healthy aging.